Creative Video Editing

Techniques Loved by Professional Broadcast Filmmakers 


Learn broadcast-standard editing techniques, which will set your videos apart from the competition, and will thrill directors and producers. 



The difference a talented editor can make to a film cannot be over-stated. Elevate your films by paying proper attention to the finer points of creative editing.


Turn your videos into professional productions with creative editing flair.  Your lecturer won editing awards at Cannes!

Dylan Smith


Camera Settings

Learn all about shutter speed, aperture, and ISO.

Flash Photography

Learn how to use flash to get trendy high-contrast photos.

35mm Film

Learn how to get crisp images using cameras from the 60s.


Sign Me Up Now

  • Great footage + average editing = average result.
  • Average footage + great editing = great result.
  • Which do you want to produce?


Techniques loved by pro broadcast filmmakers


This is an in-depth creative course on the art of memorable film editing. 

In the pro broadcast world there are two types of editors: Operators and Editors.

An operator is an editing software expert who understands the intricacies of codecs and the export parameters needed for broadcast. It’s the technical side of video that get operators' juices flowing. Very often these software ninjas are not particularly creative. Limited creativity is needed to be a successful video operator.

Even though I’ve worked in broadcast TV as an editor for almost 40 years, and I've have won prestigious editing awards in New York and Cannes, I’ve never needed to know the technical stuff video editing operators use in their work—and neither do you! The reason for that is simple:

An editor is a totally different species to an operator.

Video editing requires a special kind of creative wizardry, taught in great detail in this comprehensive editing course.

So, I now have a question for you….

Are looking for a course that teaches all the technical stuff regarding video production?

Or. . .

Do you want to become a creatively intuitive, clever video editor, who can produce amazing content from your or other people's footage?

If you answered yes to the second question, then the CREATIVE VIDEO EDITING course is for you.

After 30 well-structured, professionally presented lessons, and four quizzes/tasks, you will have all the tools and techniques needed to create videos that will capture your audience from the first to the final frame. With so much power in your hands, you can truly change your world. 

Still Not convinced?  

Okay, I have some more questions for you. What is your goal? 

Understand the rules broadcast professionals use when editing TV shows?

Improve the quality of your videos so your audience can't get enough?

Make your transition from still photography to video easy?

Get more views, shares, and likes on your YouTube channel? 

Elevate your technically fine videos to captivating stories that get noticed? 

Then you really need this course.

Things you'll learn 

✓ To attract, grab, and hold onto your audience.

✓  To make your edits seamless and integrated. 

  To select music, while avoiding the dangers of bad music choices.

   How to avoid the cringe-worthy traps amateurs often fall into. 

Mastering these skills will make your editing experience easy and intensely creative. You can become a great filmmaker. 





Andrew St Pierre White brings almost 40 years of experience as a broadcast professional to this course. Not one to boast, Andrew has won numerous international editing awards. Included in these are Cannes Film Festival: Gold Award for Editing; New York TV: Silver Award for Editing; Louries TV Awards South Africa: Grand Prix Editing. 

During his decades as a broadcast professional, he’s edited numberless TV commercials, nine documentary series, many corporate videos, and some TV dramas. His work has been broadcast on major channels and networks on six continents.  

His YouTube channel clocks up more than 12 million views a year—and growing. 

Honestly, you could not find a better person to partner with in your learning editing journey. 




  • A broadband Internet connection, 
  • A laptop or desktop computer. 
  • Editing software that can edit multi-layered audio tracks. Manipulating multi-layered audio is fundamental to good editing. Any edit software with multi-layer capability, able to handle your source footage, will do. 
  • A basic understanding of video editing. As this is not a software course, you will need a working knowledge of your software, how to ingest media from your camera card, and how to set up a timeline to begin editing. As long as you know the basics, everything will be easy to follow and understand. 
  • Although what I teach is performed using computer software, this is NOT a software course. Instead of how to use the software, I teach what to do with the software.  
  • An ongoing project would be an advantage so you can practice some of the techniques. 
  • A spirit for learning something new and intensely creative.  

What's Inside this Course?

Module 01


An introduction to editing software and an overview on how I teach editing

An overview of the course.

Editing software: Where to begin?

Module 02

Capture Your Audience

Capture your audience by maximising the impact of your videos

The power of preparation and organization.

How to look after your media.

Grab your audience without delay.

You've captured your audience, now what?


Module 03

Working with Directors

Working with directors.

How to earn the trust of your director.


Module 04


The power to create—or to Destroy your edit. 

Music Selection: how to get it right—and wrong

Music editing techniques, including back timing.

How to let the audio govern the storytelling.

Music montage editing: Easy to do. Difficult to do well.

Music montage editing in a commercial.

Music montage editing using sound effects.

Music selection.

Music in a sequence.

Choosing and using music.

Task: Help you understand music selection techniques.

Learn by example.

Music and motion: An editing example.


Module 05

Telling the Story

Story Telling Structures and editing techniques.

Editing structure techniques.

More editing structure techniques.

Combining footage from various cameras.

Using the 4-second rule in an edit.


Quiz: Check your knowledge on Transitions.


Module 06

Music, Sound Effects and Narration 

Music and Sound Effects: Samples.

The power of sound effects.

Combining music, sound effects and narration.


Show versus tell.

Use of still images.

Pace. Guidelines on how set a pace within your videos.

Quiz: Check your knowledge on Narration.

Quiz: Using Sound Effects.


Module 07


Be a presenter.

Presenter examples.

Creating a YouTubed channel for success.

Editing software and hardware.

Conclusion, summary and intro to the Shooting for Storytelling course.